Renovations · Gold Coast, QLD · Active engagement since June 2025

A site rebuild
+ programmatic SEO at scale.

Hasl Haus came in with a decent local presence but no real search footprint beyond their immediate suburb. We’re running two parallel tracks: a full WordPress + Elementor Pro rebuild and a sustained programmatic SEO programme across every Gold Coast suburb × renovation type combination.
Monthly organic visits
498 ↑ +447%
Started at 91/mo — branded terms only
Top-3 keyword rankings
26 ↑ +550%
Started at 4 — local visibility only
Total ranking keywords
362 ↑ +229%
Started at 110 across all positions
Programmatic SEO pages live
32+
Across 4 renovation categories × suburbs
Client
Hasl Haus
Industry
Renovations & Construction
Engagement
Jun 2025 — ongoing
Services
SEOWebsite Development
The build

A new site,
built SEO-first.

The existing site was decent locally but had no programmatic structure to capture the suburb × renovation-type combinations buyers actually search. The rebuild’s running in parallel with the SEO programme — new home page first, then categorisation and programmatic architecture sitewide.
https://hasl.com.au/
Hasl Haus website preview

Home page rebuilt

Full redesign on WordPress + Elementor Pro, SEO-first from the ground up. Currently in QA at /home-new/ before site-wide rollout.

Project categorisation

Existing projects re-tagged into 6 renovation types so each category gets its own showcase, ranking opportunity, and internal linking hub.

Programmatic page architecture

Custom post types + dynamic templates that generate /service/suburb/ pages automatically. New suburbs added without dev work.

New Our Process page

Dedicated page explaining how a renovation runs from quote to completion — a content type missing from most competitor sites.
StackWordPressElementor ProACF ProCustom post typesYoast SEO
The numbers

Twelve months,
measured.

Hover anywhere on the chart for monthly values. Switch between organic traffic and keyword rankings with the tabs. Slow and steady — not lottery wins. That’s what good SEO looks like.
Key moment:

The lift through April–May 2026 followed the deployment of programmatic location pages for Custom Wardrobes & Cabinetry — that single category doubled the targetable suburb × service combinations overnight.

What this shows:

The Top-3 band grew steadily through programmatic SEO — most rankings are long-tail suburb + service combinations like "bathroom renovations Burleigh Heads" or "apartment renovations Broadbeach". Compound work, not chasing one big term.

How it actually went

No tricks.
Just the right work, done properly.

01

The challenge

Hasl Haus had local presence on the Gold Coast but no real search footprint beyond their immediate suburb. The existing site ranked for branded terms only, with no programmatic structure to capture the suburb × renovation-type combinations renovation buyers actually search. Two problems at once: a site that needed rebuilding, and a search programme that needed to start from scratch.
02

The approach

Hasl Haus had local presence on the Gold Coast but no real search footprint beyond their immediate suburb. The existing site ranked for branded terms only, with no programmatic structure to capture the suburb × renovation-type combinations renovation buyers actually search. Two problems at once: a site that needed rebuilding, and a search programme that needed to start from scratch.
03

The result

Twelve months in: organic traffic up 5x (91 → 498/mo), 26 keywords in the top three (from 4), 362 total ranking keywords (from 110), and 32+ programmatic location pages live across four renovation categories. The new home page is in final QA before site-wide rollout — once that lands, the SEO foundation will compound faster.
The actual work

Twelve months of
compound work.

Build, content, technical SEO, programmatic — all running in parallel since June 2025.
  • Home page rebuilt on WordPress + Elementor Pro (in final QA)
  • Project categorisation across 6 renovation types
  • Programmatic SEO — Home Renovations × Gold Coast suburbs
  • Programmatic SEO — Apartment Renovations × Gold Coast suburbs
  • Programmatic SEO — Laundry Renovations × Gold Coast suburbs
  • Programmatic SEO — Custom Wardrobes & Cabinetry × suburbs
  • 20+ long-form blogs published across renovation topics
  • Monthly Google Business Profile posts on rolling schedule
  • Technical SEO — 1,300+ issues resolved across the site
  • Meta titles & descriptions audited and fixed sitewide
  • New Our Process page built and live
  • Plain-English monthly reports — every single month

Disclaimer: This website listed in devPanda's portfolio was developed by Ethan Jarrett while employed at Yakk, and is not associated with devPanda. The intellectual property rights to these websites belong to the respective parties. devPanda is a personal portfolio showcasing the work of Ethan Jarrett and is not affiliated with any of the businesses represented in these projects.

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