Most of what I build for Australian businesses are full WordPress rebuilds — sites that load slowly, look dated, or just aren’t bringing in work anymore. I redesign them, restructure them, and re-launch them properly. New builds too, when that’s the right call.
You’ve either got a site that isn’t pulling its weight, or you’re starting fresh and want to do it once, properly. Both are common. The right approach looks a bit different for each.
Your site exists but it isn’t working for you anymore. Maybe it was built five years ago by someone who’s since vanished. Maybe it’s a tangled drag-and-drop nightmare. Maybe it’s just embarrassing on a phone. I take what you have, keep what’s working, and rebuild the rest properly — without losing your rankings.
New business, no site yet — or you’ve outgrown whatever you put together quickly years ago. Either way, this is the chance to set everything up properly: structure that scales, content that ranks, a CMS your team can actually run, and hosting that won’t fall over the moment things pick up.
I won’t pretend every site needs to be hand-coded from scratch. For 90% of Australian service businesses, WordPress + Elementor Pro is the honest right answer. It’s flexible, maintainable, fast when set up properly, and it doesn’t lock you in to me forever.
The platform is just the foundation. What matters is how it’s set up — clean structure, lean plugins, proper SEO, no bloat.
— how I actually build, every time
Your team edits content, adds pages, swaps images — without paying me to change a paragraph. Custom code can’t compete with that, no matter how clever it is.
Most slow WordPress sites are slow because of bloat — 30 plugins, a heavy theme, no caching. Mine pass Core Web Vitals because I strip the build back to what’s actually needed.
Tens of thousands of WordPress developers exist. If we part ways one day, someone else can pick it up without rewriting your entire site. Try that with a bespoke React build.
A custom-coded site can cost three times as much and take twice as long to build — for a result your customers can’t tell apart. I’d rather save you that money to spend on marketing.
A decade of building sites means I’ve seen most industries from the inside. Some I keep coming back to.
Not on the list? Send me a note → — I’ve worked across 100+ industries, so chances are I’ve seen yours.
SEO, performance, analytics, and proper QA aren’t add-ons. They’re how I build, on every project. Here’s the actual delivery, broken down by phase.
A site that looks like your business — not a stretched template.
Clean WordPress + Elementor Pro setup — or Shopify, Next.js, Eleventy where right.
Set up so you can be found — and measured — from day one.
A proper handover — and someone real to call after.
Clear milestones, fixed scope, fixed price. You always know what’s happening — and who’s doing it.
A real conversation — no 14-page brief. We talk through your business, your customers, and what the site actually needs to do.
Within a few days, you get a written scope, fixed price, and timeline. If something changes later, we agree on it before any work starts.
I design, build, and share progress as we go. Two structured feedback rounds keep things tight — no surprises waiting at the end.
Full QA, careful launch, and a recorded walkthrough so your team knows the site. Direct access to me for the support period.
Every project is scoped and quoted upfront. Not sure which fits? Get in touch — I’ll point you in the right direction, even if it’s not me.
Up to 5 pages on WordPress. For service businesses that need a polished, professional presence — fast.
Full WordPress rebuild or larger new build. Unlimited pages, custom functionality, scoped to fit.
Shopify (or WooCommerce when WordPress makes more sense). Built around your catalogue and how you actually sell.
Anything else? Email me directly — [email protected]
Honestly? Because for most service businesses, it’s the right tool. You can edit it yourself, it’s well supported, and it’s about half the build cost of fully custom code. The performance and SEO criticisms of WordPress are about how it’s set up — not the platform itself. Done well, it loads fast, ranks well, and your team can actually use it. If your needs are different, I’ll tell you and recommend Shopify, Next.js, or Eleventy instead.
Rebuilds are actually the bigger chunk of what I do. The process is much the same: scope, design, build, launch — with extra care around content migration, URL redirects, and preserving rankings. If your current site has any SEO equity built up, the goal is to keep it and build on it, not lose it in the move.
Yep. Done it plenty of times. These platforms are fine for getting started but quickly become limiting (and expensive) as you grow. I rebuild on WordPress, port over the content and structure, map the old URLs to the new ones so you don’t lose Google rankings, and walk you through pointing the domain. Your old account can be cancelled once everything’s stable.
Yes — that’s a non-negotiable for me. Every WordPress site I build has clean, editable templates and a recorded handover walkthrough showing you and your team exactly how to update pages, swap images, add posts, and manage forms. If you’d rather not deal with it, I also offer a maintenance retainer that covers content updates.
For rebuilds, most of it usually comes across from your old site. For new builds, most clients write their own copy — you know your business better than I do. If you need help, SEO-focused copywriting and photography sourcing are available as add-ons. I’ll flag exactly what’s needed early so content doesn’t hold up the build.
Most projects run 4–8 weeks from sign-off to launch. A 5-page Starter site is usually 4 weeks. A larger Business rebuild lands at 6–8 weeks. The biggest variable is how fast feedback and content come back from your side — that’s the bit I can’t speed up, so I factor it into the timeline upfront.
I’ll recommend the right host for your site, set it up, and migrate everything across. I’m not tied to any specific provider — you get an honest recommendation. The account is in your name from day one, so you own everything. If you’d rather not deal with hosting, my maintenance retainer covers that too.
Absolutely. I’m Gold Coast based but work with Australian businesses nationwide. Most projects run over video calls and email — the location doesn’t change the quality of the work or how often we talk.
Tell me about your project — rebuild or new build — and I’ll come back with an honest assessment and a clear path forward. No obligation, no hard sell.