No agency layers, no jargon walls, no monthly reports full of metrics that don’t matter. Just real fundamentals, done properly, and explained in plain English so you actually know what you’re paying for — every month.
Either your search rankings need fixing, or they’re decent and you want more. Both are common. The right work looks a bit different for each.
Your site exists. Maybe it gets some traffic, but it isn’t where it should be. Maybe rankings dropped after an algorithm update. Maybe they never really showed up. Maybe you’ve worked with someone who promised the world and delivered screenshots. I figure out what’s actually broken — technical, on-page, off-page — and fix what’s fixable, properly.
You’re already showing up for the basics. Now you want to compete for the bigger, more valuable terms. Expand into new service areas. Build content that compounds. Or just push the rankings you have higher up. Less digging out, more building up — with the kind of compound work that just adds to itself month after month.
I won’t pretend SEO is magic. It’s fundamentals — done properly, measured properly, and explained in language you can actually use. No tricks, no jargon walls, no metrics that don’t matter to your business.
What you’ll never get from me: a 40-page report with 200 charts and no clear takeaway. I write reports so you can actually read them — and act on them.
— how I actually report, every month
No agency layers, no account managers translating things, no juniors handed your account. I do the work, I write the reports, I send the emails.
Every month: what I did, what changed, and what’s next. No screenshots-only PDFs. No metrics walls. The summary at the top tells you what you need to know in 30 seconds.
Real keyword research, real content, real links from real editorial sites. No PBNs, no black-hat tricks, no shortcuts that bite you the next time Google updates.
You see the keyword tracker. You see the analytics. You see the link prospects. Nothing’s hidden — because there’s nothing to hide.
Same industries I build sites for. Different work — but the same first principle: figure out what your customers actually search, and make sure you’re who they find.
Not on the list? Send me a note → — I’ve worked across 100+ industries, so chances are I’ve seen yours.
Audit, technical, content, links, reporting — all part of how I work, not separate line items. Below is what every active retainer covers; depth scales with the tier you’re on.
Full diagnostic up front — and ongoing as the market and your competitors change.
Build the content that earns rankings — and the links that back it up.
Plain-English reports — and a real strategy conversation every quarter.
Audit, strategy, execute, review. Repeat. SEO is compound work — there’s no finish line, just a steady climb you can actually see.
Full technical, on-page, and off-page audit. We find out what’s working, what’s broken, and where the real opportunities are.
Keyword targets, content plan, technical priorities — agreed before any work starts. No vague month-by-month, no scope creep.
Every month: technical fixes, on-page work, content, links. Plus a monthly report explaining exactly what happened.
Quarterly strategy sessions to recalibrate. What’s moving? What isn’t? Where to push next? Loop back into Phase 03.
Three tiers based on scope and how competitive your keywords are. Not sure yet? Start with the free audit — no commitment.
For local service businesses establishing search presence. Minimum 3-month commitment.
For businesses ready to compete seriously in their market. Minimum 3-month commitment.
Full-service SEO for businesses competing at scale. Minimum 6-month commitment.
Anything else? Email me directly — [email protected]
SEO is a slow compound. Most clients start seeing meaningful movement around 90–120 days, with bigger gains 6+ months in. Local SEO is sometimes faster (weeks). Competitive head terms can take 6–12 months. Anyone telling you you’ll be #1 in 30 days is lying — including me, if I tried to.
Fair question. After 90 days, if nothing’s moved across your target keywords, we sit down and figure out why. Sometimes it’s content quality. Sometimes it’s authority. Sometimes the strategy needs adjusting. I’d rather have that conversation honestly than have you quietly resent paying invoices every month.
It’s actually the opposite long-term. SEO compounds — the work keeps paying off after you stop. Ads end the moment you stop paying. A 6-month retainer often outperforms the same spend on ads because the rankings persist. But yes, in month 1, ads will get you more clicks. SEO is a longer game.
Following Google’s guidelines: real content, real links from real editorial sites, real technical fundamentals. Black-hat (PBNs, paid link schemes, hidden text, etc.) can get short-term gains but eventually torpedoes your site when Google catches up. I won’t risk your business on that — even when it’s tempting and faster.
No — anyone who does is lying. Google’s algorithm has thousands of factors and changes constantly. What I do guarantee: I’ll do the right work, focused on your target keywords, and you’ll see exactly what I did and what changed every single month.
Yes. The free SEO audit is its own thing — a clear picture of where your site stands and what needs fixing. No retainer required, no obligation, no sales call. Some people take the audit and fix things themselves. That’s fine. Get the audit here.
Your rankings don’t reset overnight — the work compounds. You keep all the content, the technical improvements, the links. They’ll keep working for a while without active maintenance, then slowly erode as competitors keep moving. Most clients stay because the maths of compounding work just makes sense.
On Growth and Authority tiers, content creation is included (2 or 4 pieces per month). On Starter, content is optimisation-focused — I work with what’s already on your site. If you’ve got a copywriter on the team, even better. If not, I can write or commission what’s needed.
Tell me about your business and what you’re trying to rank for. Free audit, honest assessment, no obligation, no hard sell. If SEO isn’t the right move for you right now, I’ll tell you that too.