About

G'day. I'm Ethan. Developer, strategist, and the person you'll actually deal with.

No account managers. No outsourced teams. Just me, Gold Coast–based, doing the work I genuinely love — building websites that perform and helping businesses grow online.

Available for projects
Gold Coast, AU

Started at 16.
Still going.

I built my first website at 16. Not for a class project, just because I was curious about how things worked. That curiosity never really switched off. I taught myself to code, picked up SEO, and somewhere along the way figured out that the most interesting problems sit at the intersection of technology, strategy, and business operations.

Before DevPanda, I spent years in senior roles spanning web development, SEO, and operations. Working across agencies, in-house teams, and my own ventures. I’ve led digital strategy, managed teams, and been hands-on with everything from building custom web applications to running national digital campaigns.

DevPanda is what happens when you combine all of that into one studio. I work directly with every client, you get someone with genuine senior-level experience, not someone passing your brief down the chain. I care about doing the work properly, not just delivering something that ticks a box.

14+
years building things on the web
14+
Years Web Development
8+
Years SEO Expertise
8+
Years WordPress
100+
Industries Worked In
100k+
Rankings Achieved
Millions
Impressions Delivered
How I work

The things that matter
to me and to you

These aren’t marketing buzzwords. They’re the non-negotiables I bring to every project.

Transparency above everything

I’ll tell you what’s working, what isn’t, and what I’d do differently. No spin, no upselling what you don’t need. You deserve honest advice, not comfortable reassurance.

You deal directly with me

Every email, every call, every decision — it’s me on the other end. I’m not a project manager passing your work to a junior. The person who pitches you is the person who builds it.

Results over relationships

I’d rather give you uncomfortable truths that help your business grow than comfortable advice that keeps you on a retainer. The goal is a site that actually performs — full stop.

Experience

A career spent
at the sharp end

Nov 2015
Systems & Digital Experience Manager
Signal Advantage

Built and managed digital infrastructure across web, SEO, and systems for clients spanning multiple industries. Five years of hands-on experience working directly with business owners to drive real results.

Aug 2020
Web, SEO & Operations Manager
Yakk

Joined Yakk as it scaled, leading web, SEO, and operations from the ground up. Progressed through to Head of Web & SEO, then Head of Operations — managing teams and driving digital strategy at a senior level across the business.

Apr 2022
Head of Web & SEO
Yakk

Led the full web and SEO function — overseeing development, campaign strategy, and team output. Responsible for digital performance across every channel and building the systems that made the team run efficiently.

Nov 2023 - PRESENT
Head of Operations
Yakk

Stepped into a broader operational leadership role, overseeing business systems, team operations, and delivery standards across the organisation — while continuing to stay close to the technical work.

2024 — present
Founder & Director
DevPanda

Founded DevPanda to deliver senior-led web development, SEO, and web applications directly — without the layers of a traditional agency. Every project is handled personally, with the experience to back it up.

No referrals, no special presentation — I just saw the results and understood that Ethan could deliver exactly what we needed. Always patient, always helpful, highly articulated. I do not meet a lot of people who are so focused on over-delivering on their promises. Ethan is a great asset for any business.

E
Elena Theinschnack
Distribution Development, AGCO Corporation
Let’s talk

Ready to work with someone
who gives a damn?

No forms to fill out, no automated responses. Just a real conversation about what you need and whether we’re the right fit.