How it actually went
No tricks.
Just the right work, done properly.
01
The challenge
5ex competes against energy drinks and soft drinks — not the usual ‘healthy water’ category. They wanted a site with the same energy as the product: loud, modern, cinematic. Plus a dark-mode toggle, since the brand lived across two visual identities depending on context.
02
The approach
Built fully custom on WordPress — no page builder, no template. Each section a full-viewport slide for the immersive scroll. CSS custom properties power the dark/light toggle so every colour swaps instantly with zero flash. WordPress CMS so 5ex owns their content as the product evolves.
03
The result
It looks like a brand site, not a WordPress template. The dark-mode toggle became an audience talking point in itself — a rare case where a technical feature crossed over into brand storytelling. And because there’s no page builder underneath, the codebase stays lean for whatever 5ex want to add next.