E-commerce rebuild that doubled conversion in 60 days.

Tropic Builds had been running on WooCommerce for four years. The site was slow, the mobile experience was broken on checkout, and their trade customers — who account for around 70% of revenue — had no way to access their negotiated pricing without calling the office first.

The owner had tried two previous agencies. Both delivered a site that looked fine in the browser but missed the fundamental business problem: trade customers couldn't self-serve, which meant every sale required a phone call.

We chose Shopify over WooCommerce for the reliability and ecosystem. The build included:

• Trade account portal — verified trade customers log in and see their tier-based pricing automatically. No more phone calls for quotes on standard stock.
• Bulk order flow — a spreadsheet-style quantity entry page for contractors ordering across 20+ SKUs at once. Reduced order entry time from ~8 minutes to under 2.
• Mobile-first checkout rebuild — the previous checkout dropped off at step 2 for 68% of mobile users. We stripped it back to a single-page checkout with address autocomplete.
• Inventory + pickup integration — real-time stock visibility for their two Gold Coast locations, with click-and-collect available at checkout.

The store launched in week four. Within 60 days, conversion rate had lifted from 0.9% to 1.9% site-wide — and from 0.4% to 1.7% on mobile specifically, which was where the largest volume of lost sales was happening.

Average order value also increased by 64%, largely because trade customers were now placing full orders online (with their pricing pre-loaded) rather than calling in partial orders.

Week 1: Discovery, technical audit of existing WooCommerce setup, and product data mapping. Week 2: Design and Shopify theme build. Week 3: Trade account system, bulk order flow, and integrations. Week 4: UAT, staff training, and go-live.